About HI JACK
With over 20 years of global experience we’re not here to follow trends or use big buzz words. We're here to work with Founders, CEOs, Leaders and Teams to build something that lasts. With a blend of commercially driven strategy, creativity and heart, we help businesses at critical junctions and bring teams together to deliver on the solution. Every project we take on is an opportunity to learn, grow, and do something meaningful. We treat our clients like partners and our work like craft.
HI JACK creates memorable strategies that uniquely fit your objectives as well as driving and managing the execution.
Who’s Jack?
Hi, I’m Alana aka Jack. I'm a commercial leader with 20+ years of global experience, working with businesses that disrupt established industries or create entirely new categories.
I've led teams through transformations, rebrands, platform migrations, international expansions, and market entries across APAC, the US, UK, and Europe.
I thrive when building brands and businesses that create genuine connection.
Upon returning from almost 10 years living and working in Singapore and New York, I founded HI JACK in 2020 on the basis of bringing global level strategic thinking and principles to clients at inflection point.
“In many cases when working with client, I roll up my sleeves and handle everything, from strategy to execution. Over time my clients began calling me ‘Jack’—a ‘Jack of all trades’—and that’s how HI JACK was born.” — Alana Saphin, Jack.
DESIGN / BUILD / FLY
Our ethos is simple. We design and build creative, thoughtful and impactful strategies so your business can fly.

